The Fascination of (1)

Ever noticed how when you see (1) or any other number in parentheses next to the name of a website (example – Facebook (4) – ) in a browser tab, you are filled with a strong urge to click on that tab?  Facebook, Twitter, even WordPress have this feature.  Is it because we want to see what we’re missing?  Is it because we feel the need to be instantly updated on what the world has to say?  I’m not sure.  What do you think?  Have you noticed this?

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