No, I did not spend a week promoting this blog! I’m talking about my book, ‘Technically Heroic.’ Last week I launched my first Google Adwords campaign, launching 3 textual ads and 2 graphic banners, all promoting my book and linking back to sopoweredproductions.com. I’ll tell you now that watching your site hit over 50 hits in one day for the first time is a fantastic experience.
On the right, you’ll see a screenshot from my Google Analytics results map. The average dot represents one visit to sopoweredproductions.com in general. As you can see, while most of my visits came from the area of Washington State, I received visits from all over the U.S. and some from Canada. This part was especially fascinating to watch develop. Thanks to my Adwords campaign, people from all over the U.S. visited my site.
From my Adwords campaign, I learned that the two graphic banner ads I was running had better click-through rates than the three textual ads. Now whether or not that was because the graphic ads were running for only half the week, due to the approval process, I’m not sure, but the discovery has prompted me to create more graphic ads, and in different sizes and shapes (these I will soon use in a second focused ad campaign).
In conclusion, the Google Adwords campaign accomplished its goal, in that it drew people’s eyes to my site. I ran an experiment and obtained results to play with.
Oh yes, and did I mention I didn’t pay a thing for the campaign? $100 free credit, courtesy of Google. Not bad, not bad at all.